Reduction to the Essential
Good design must communicate information with absolute clarity. The essence of what you want to convey should be immediately understandable to every viewer.
Design follows function — simplicity prevails. Therefore, a graphic designer should, above all, be an excellent craftsman and only to the smallest extent an artist. The most beautiful house is worthless if the roof leaks. That is why Mies van der Rohe’s architectural maxim is my mantra for your advertising materials — less is more …
ABOUT ME
Occupation: Media Designer for Digital and Print Media
For a presentation of my expanded portfolio, please contact me personally.
Curriculum Vitae
Born 1977 in Aachen, Germany
1999–2008: Werbeatelier Henri Wetten
Seit 2008: Freiberufler
